Briggs Advisory Group builds FP&A models, valuations, forecasts, and dashboards for owner-led SMBs ($1–20M) that need better financial visibility before the next major decision — a full finance team’s firepower, without the full-time hire.
Nobody wakes up wanting “FP&A.” You’re facing a decision. Pick yours — and see exactly what we’d build for it.
Flat budgets make every month a surprise.
You get: a driver-based operating model with an annual budget, rolling forecast, and scenario toggles.
Build my forecast →You know it has value — you can’t defend the number.
You get: a defensible valuation range — DCF, market cross-checks, sensitivity tables, and a summary memo.
Discuss valuation →Reports arrive late, disagree with each other, and get retyped by hand.
You get: a live Power BI command center built on clean, documented data plumbing.
Build my dashboard →Revenue is up, but cash still feels tight.
You get: a cash-flow and runway model that answers “how long does cash last?” under any assumption.
See the cash view →The other side’s analysts will stress-test everything.
You get: diligence-ready models and valuation support, every assumption documented.
Get raise-ready →No one owns the numbers between board meetings.
You get: a monthly rhythm — actuals vs budget, variance causes, refreshed forecast, leadership call.
Set up FP&A support →Engage one piece or your whole finance function — scoped to what your business needs right now, and delivered by the principal.
Replace flat budgets with a living model that shows what actually drives your revenue, cost, margin, and cash — and test big decisions before you make them.
A defensible valuation range for planning, raising, buying, selling, or partner discussions — a number you can stand behind when the other side pushes back.
Monthly planning, variance, KPI, and decision support — the discipline of a finance department without hiring one, for a predictable monthly fee.
Live visibility into performance, cash, KPIs, and operating levers — dashboards leadership actually trusts, on clean and documented data.
Built to institutional standards, delivered by one accountable principal — and designed so every engagement ends in a decision, not a file.
Volume, pricing, labor hours, conversion — not “last year plus 10%.” The model reflects how your business actually makes money.
Every formula traceable to source data. No black boxes — your CPA, your board, or a buyer’s analyst can follow every number.
Every deliverable ends with a walkthrough and a clear recommendation — not a file you have to decode alone.
You work directly with the principal, start to finish. No hand-offs, no juniors learning on your dime.
A written scope and a fixed fee, agreed before any work begins. No hourly meters, no surprise bills.
The model, the documentation, the dashboard — you own it all. Run it yourself or keep us on. No lock-in.
A short call about the decision on your desk — the raise, the budget, the number you need to trust.
15-minute callFinancials, payroll, and operating exports reviewed — then you get a written scope and a fixed fee.
Scope in 24–48 hrsThe model, valuation, or dashboard — built transparently from your drivers, with check-ins along the way.
1–3 weeks, by scopeA clear recommendation and a live walkthrough — then keep it current with us, or run it yourself.
Yours to keepA real client engagement, built end to end — from the first operating driver to the live command center.

BeforeRapid's profit turns on two numbers: labor, its single largest cost, and collections, where 40–65 cents of every billed dollar never arrives. In a business with this much operating leverage, a few points of overtime creep or a slip in payer-mix realization can quietly cost six figures of EBITDA — and leadership was steering all of it off one flat figure, “$832K a month,” with no way to see the leaks or move the levers.
The buildI built the system that makes those levers visible and testable: an Excel engine that is both the budget and a monthly 3-statement operating model. Revenue is derived, not asserted — call volume × transport conversion, split by acuity (BLS · ALS · IFT), priced through a gross-to-net waterfall of payer mix, denials, and bad debt, then allocated to stations. Cost flexes with it: crew hours, volume-triggered overtime, per-trip supplies. The whole engine feeds an eight-page Power BI command center over a star-schema model — branch economics, a three-way labor bridge, and live what-if sliders.
AfterNow every miss is attributed to rate, hours, or volume — so leadership fixes the real cause instead of guessing; overtime and collection slippage surface the month they happen; and a staffing ramp or volume-mix decision is stress-tested for its EBITDA impact before a dollar of payroll is committed. One asserted number became a control system for the two things that decide whether the company makes money — and the driver build reproduces management’s plan with its calibration factor at exactly 1.0: no fudging required to tie.
CloseJune lands. Labor comes in $18.4K over budget. Under the old flat budget, that's where the conversation ends — "over, cause unknown."
DecomposeThe model splits the miss the same day: +$7.1K rate — overtime premium creeping in on weekends; +$8.6K hours — coverage ran ahead of a flat-volume month; +$2.7K joint effect.
DecideThe fix is a schedule rebalance on one weekend unit — not a hiring freeze, not panic. The rolling forecast re-prices July with the fix in, and EBITDA holds plan.
Two engagements, played end to end — the bar a boutique full-stack FP&A practice should clear. The stages are the standard; the drivers, KPIs, and pages are designed case by case around how your business makes money.
An EMS operator watches unit-hour utilization and overtime premium. A contractor watches WIP and backlog burn. A clinic watches collections and no-show rates. The build is the standard — the dials are designed around your business.
“Seth rebuilt our entire financial picture from the ground up. We went from a single flat budget to a driver-based model and a live dashboard that finally shows us what’s actually happening month to month. It gave our leadership the clarity to plan ahead instead of react.”


What pulls me into this work isn’t the spreadsheets — it’s the puzzle behind them. Every business is a system of levers, and building the model that reveals which ones actually matter — then working out what the business should do next — is the kind of problem-solving I can’t put down. That drive and passion for finance and financial modeling is the reason Briggs Advisory Group exists.
It’s also what shaped my path: a BBA in Finance from the University of North Texas’ G. Brint Ryan College of Business — one of the most respected business schools in Texas — followed by the Corporate Finance Institute’s FMVA® (Financial Modeling & Valuation Analyst) and FPAP™ (Financial Planning & Analysis Professional) certifications.
CFI’s modeling program is led by Duncan McKeen, CFA — a former senior equity-research analyst with a decade in capital markets, who has taught financial modeling to professionals in banking, private equity, and valuation since 2014 and now heads CFI’s FMVA program. It’s the same practical training relied on by finance teams at top institutions — and the standard I hold every model to.
Since then, I’ve done independent valuation and FP&A work end to end — because the only way to get great at building models is to build them, defend them, and put them in front of people who push back. That rigor, delivered personally, is what you get.
Book a 15-minute Finance Clarity Call. We’ll identify the decision, the numbers required, and the cleanest path to a model, dashboard, valuation, or FP&A rhythm.