Independent DCF, comparable-company, and financial-buyer (LBO) analysis for a raise, a buy-or-sell decision, or planning — a defensible number you can stand behind, not a guess.
Engagements from $4,500 — fixed fee, agreed in writing before any work starts.
You're raising equity, and the valuation decides how much of the company that money costs you.
A partner is buying in — or buying out — and both sides need a number they can trust.
You're thinking about selling in the next few years and want to know where you stand today — and which levers move the number.
A buy-sell agreement, succession plan, or major planning decision needs a figure with reasoning behind it.
Three independent methods, every assumption documented, and a number built to survive the other side of the table.
A valuation for a raise, a partner buyout, and long-range planning are different exercises. The first call establishes what the number is for, who will challenge it, and what depth the situation actually needs. You'll know the scope and the fee before any work starts.
Owner-led P&Ls carry owner compensation, one-time costs, and family payroll that a buyer or investor would strip out. I adjust to the earnings the business actually produces — usually the single biggest swing in the whole valuation.
A cash-flow forecast built from your operating drivers, a discount rate built up and documented — the same discipline as my public-market work: cross-checked against institutional opinions and peer-group calculations — and a terminal value with its logic stated, not assumed.
Comparable-company multiples and a financial-buyer (LBO) analysis — what a private-equity or independent-sponsor buyer could pay with leverage and still clear its return — as independent second and third methods. The LBO reads the deal from the buyer's side: the price a financial buyer can justify, which usually sets a floor a strategic acquirer would clear. When the number is for a sale or a buyout, that buyer's-eye view leads the cross-check. Where the methods disagree, I find out why — that gap is usually where the real insight about your business lives.
A written summary, a sensitivity table showing exactly what moves the number, and a walkthrough. When the other side pushes back, every assumption has a documented answer.
Fixed fees, agreed in writing before any work starts — no hourly meters, no surprise invoices. For context: a fractional CFO typically runs $3,000–8,000 a month and a full-time financial analyst $85,000+ a year. This work is priced at the floor of the specialist market — senior-grade deliverables, right-sized fees, and every build is yours to keep.
Founding rates are honored for the life of the engagement and are limited to my first five clients. Complex scopes (multiple entities, unusual data) are quoted on the call — always fixed before work begins.
Designed for strategic planning and transaction support. Formal tax, litigation, fairness-opinion, or certified-appraisal engagements require separate scope with the appropriate professionals.
In every one of these situations, the valuation isn't paperwork — it's the price.
In a raise, the valuation is the deal. A number you can defend line by line anchors the negotiation; a number you can't is an invitation for the other side to set the price for you.
An underpriced business is a gift to the buyer; an overpriced one never closes. A supportable range — with the reasoning visible — is what gets deals done at fair value.
Partner buy-ins and buyouts fall apart over two competing guesses. An independent number both sides can interrogate replaces argument with arithmetic.
"A valuation is a range with reasons — not a magic number. Anyone who hands you a single figure with no sensitivities is selling confidence, not analysis."
No — this is decision-grade analysis for raises, buyouts, sales, and planning. If your situation requires a formally credentialed appraisal for litigation or tax purposes, you'll be told in the first call and pointed in the right direction.
Three to five years of financials, current interim numbers, and an hour of your time on how the business actually works. The normalization step is where owner knowledge matters most.
Any single method can be argued with. When an independent DCF, market comparables, and what a financial buyer could actually pay point to the same range from different directions, the number gets much harder to dismiss.
Every engagement on this page is scoped, built, and delivered personally — no hand-offs. The same rigor behind the EOG analysis above goes into yours.
The first conversation is free — the purpose of the valuation shapes the scope, and you'll know both before any work starts.
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