Recurring agreements, seasonal surges, and routes that scatter as you grow — pest control is a numbers business that almost nobody runs on numbers. We wire the model, the cash curve, and the dials so every route, truck, and price decision gets rehearsed before it's made.
Every new door adds stops — and quietly adds miles between them. Density falls, windshield time rises, and revenue per route-day sinks while the topline grows.
The surge months feel rich, the trough months get survived. Almost no operator can name their winter burn rate — so trucks and hires get bought at exactly the wrong time.
Without cost per stop, price increases are guesses and escalators go uncaptured. The margin difference between your best and worst route is usually double digits — and invisible.
At exit, buyers pay for recurring revenue percentage and churn — numbers most operators see for the first time in diligence, when it's too late to improve them.
Every engagement starts by wiring these to your reality — your data, your definitions, posted live. If a dial doesn't change a decision, it doesn't make the wall.
The dials are the standard for the industry — the thresholds, targets, and drill-downs are designed around how your operation actually makes money.
Each one plays as a two-minute film — the same build we'd run on your numbers.
Routes × stops × ticket, with seasonality curves and tech capacity — so the next truck, hire, or territory gets tested on paper first.
Watch the build →A 12-month cash curve that prices the winter trough in advance — and a monthly rhythm that keeps the plan honest.
Watch the build →Route P&L, churn watch, and density dials — live, not at year-end. Two clicks from “margin dipped” to the route that caused it.
Watch the build →Recurring percentage and churn drive the multiple. Know your number — and what builds it — years before a buyer names theirs.
Watch the build →Summer masked a winter burn near six figures; two routes ran twelve points below the best one and nobody knew which two.
Driver model on routes × stops × ticket, the cash curve, and a command center with a route P&L page and churn watch.
The next truck was bought in September on evidence, the weakest route was re-densified, and the recurring book became a managed number — not a diligence surprise.
A free consultation — 15 minutes. We'll talk about your operation in its own language, and what the build would look like on your numbers.
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